If your app has not yet been featured in the App Store, you need to submit the feature form as soon as possible. You should also make it easy for Apple to showcase your app and provide striking visuals for the feature banner. Once you’re featured, focus on retaining your feature users to maximize your downloads. There are many ways to promote your iOS app, so take advantage of these methods to get noticed by the right audience.
Website marketing:
One of the best ways to promote an iOS app is to use your company’s website. People who are interested in your company will find your website. Ideally, you want to include your app on your website, either in the middle or corner of your site. If you aren’t sure how to do this, consider using web push notifications to promote your app. Web push notifications will notify your users when a new version of your app is available.
If you have enough time and are willing to spend a little bit of money, you can try website marketing on your own. There are many tech sites that feature new apps and software solutions. Email the editors of these websites and ask them to feature your app. The more coverage you receive, the more likely people will find your app. You can also leverage social media to develop a community around your app and promote it.
Word-of-mouth marketing:
Apple is an excellent example of a brand that encourages word-of-mouth marketing. Apple releases new products with pre-announcements. Customers look forward to the announcement and discuss their favourite products on social media. If someone shares their experience with an app, it’s likely to be downloaded by other users and get rave reviews. Apple’s customers share the same experience with other people and thus, the brand benefits from this strategy.
Word-of-mouth marketing can be done in many ways, including in print and on social media. One of the most effective strategies is to generate user-generated content. By creating a contest or a competition, you can encourage users to post content about your app. This way, your app will become a subject of conversation among their friends. According to studies, 50% of consumers want brands to tell them what to include in user-generated content and 93% of consumers find such content helpful when making a purchase decision.
Paid advertising in the App Store:
Despite the fact that it’s still a relatively new way to promote an iOS application, paid advertising in the App Store can be one of the most effective ways to promote your product. Unlike other forms of advertising, this method uses user-generated data to determine relevance. That means that you can use the keywords and downloads in your description to increase your chances of showing up in search results. Paid advertising in the App Store is also extremely affordable, making it an excellent option for most app marketers.
One of the most important aspects of paid advertising in the App Store is tracking conversions. You can measure how well your app performs by monitoring the number of downloads and app reviews. Moreover, by analyzing the performance of your competitors, you can improve your own app and optimize its performance. However, paid advertising in the App Store has a high failure rate, so be sure to follow these tips before you start paying for ads.
Promoting your app with influencers:
Influencer marketing is an effective way to gain visibility and exposure for your iOS app. Influencers are online personalities who have a loyal following and share your interests. By collaborating with these individuals, you can make your app more appealing to their target audience and gain more exposure. One of the most popular ways to engage influencers is to create a video explaining the app’s features and functionality. A well-made video will also allow influencers to share their opinions and share their experience with others.
Influencers often have strong opinions about a certain subject matter and can help drive app downloads and engagement. Make sure you choose influencers who have the most social influence. For instance, Bumble partnered with tennis champion Serena Williams for a video encouraging women to make the first move. Influencer marketing is a great way to increase engagement and app downloads. Be open to the idea of having strong opinions about social issues and collaborate with other influencers to create powerful content.
Author Bio: Miguel Gabriel is a research-based content writer. He has worked in various industries, including healthcare, technology, and finance. He is currently working as a writer in Research Prospect famous for dissertation writing services and Report writing services. When Miguel is not writing or researching, he enjoys spending time with his family and friends. He also loves travelling and learning about new cultures.
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